How to Use Social Media to Strengthen Customer Relationships

Having loyal, repeat customers is one of the hallmarks of a successful business. While some customers may be satisfied with simply the quality of the goods or services they purchase, most are more likely to stay loyal because of the strong relationships companies have built with them. Connecting with your customers is one of the best ways to strengthen those relationships. What better way to do that than through social media?

Sponsored Posts

If you want to reach out to a larger audience, consider aligning yourself with others who have a strong following of the types of consumers you want to attract as customers. Sponsored posts let you leverage the audience of others. You set up a deal with a publisher who puts a plug in for your business into their content. The specifics of the deal you set up will be between you and the entity you partner with. This can build awareness of your business on social media. If the post can generate interest in addition to that awareness, you can expect to grow your following on social media.


Respond to Customers

From the moment you have customers reaching out to you and commenting on your content, you need to be prepared to respond quickly and directly. Customers will use social media platforms to ask questions and provide you feedback. A growing number of customers expect you to respond. Over 80% of customers expect a reply within 10 minutes. Delays in responses will suggest that you don't care to interact with your customers. If you aren't able to respond outside of business hours, consider utilizing an auto response or chat bot to let customers know you'll get back to them as soon as you can.


Humanize Your Business

People build relationships with other people, not with corporations. Social media offers businesses a way to humanize themselves so they can show they are more than just a business. Post pictures and names of staff to help give your business a human face (with permission, of course). Use a conversational tone in your content so you come across as more personable. Add humor to your posts. Be fun and interactive. This will help your business feel like someone customers want to interact with and build a relationship with.


Social media gives businesses a chance to connect with customers to an extent that few other methods can. Using sponsored posts, responding to customers, and humanizing your business are all ways you can use social media to strengthen the connection you have with your customers. As you improve these relationships, you can expect to see an increase in customer loyalty as a result.

We can help you to develop a reliable strategy to help you grow your business. Start by booking a consultation with us!

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