What is SoLoMo in Digital Marketing?

SoMoLo is an acronym for Social+Mobile+Local marketing and it is an increasingly common term referring to a new marketing approach. But that's only half of the story: SoMoLo is also a way to describe today's technologically savvy and on-the-go consumer with smartphone in-hand.

What are the 4 types of marketing?

• Cause Marketing. Cause marketing, also known as cause-related marketing, links a company and its products and services to a social cause or issue.

• Relationship Marketing. ...

• Scarcity Marketing. ...

• Undercover Marketing.

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